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isPartOf:"Journal of marketing research : JMR"
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Einzelhandel
Low-cost strategy
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Niedrigpreisstrategie
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Preismanagement
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Pricing strategy
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Airline
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Consumer behaviour
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Discounting
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Diskontierung
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Einzelhandelspreis
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Retail price
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Soziale Diskontrate
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price promotions
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Journal of marketing research : JMR
Journal of revenue and pricing management
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Journal of retailing
2
Journal of retailing and consumer services
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Berichte aus der Volkswirtschaft
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European review of agricultural economics : ERAE
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Harvard business review : HBR
1
International journal of quality and service sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Indian business research
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Journal of advertising research
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Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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OR spectrum : quantitative approaches in management
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Regional studies : official journal of the Regional Studies Association
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Schmalenbach journal of business research : SBUR
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Schriftenreihe zum deutschen und internationalen Wirtschaftsrecht
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The American economic review
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Working papers / Economic Research Department, Federal Reserve Bank of Philadelphia
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ECONIS (ZBW)
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Threshold discounts comparison : all-unit or incremental?
Amornpetchkul, Thunyarat
- In:
Journal of revenue and pricing management
16
(
2017
)
3
,
pp. 265-294
Persistent link: https://www.econbiz.de/10011912823
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