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isPartOf:"Journal of marketing research : JMR"
~person:"Bagchi, Rajesh"
~person:"Monga, Alokparna Basu"
~person:"Rosmalen, Joost van"
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Bagchi, Rajesh
Monga, Alokparna Basu
Rosmalen, Joost van
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Journal of marketing research : JMR
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How evaluations of multiple percentage price changes are influenced by presentation mode and percentage ordering : the role of anchoring and surprise
Davis, Derick F.
;
Bagchi, Rajesh
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 655-666
Persistent link: https://www.econbiz.de/10011957966
Saved in:
2
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
3
Identifying responses styles : a latent-class bilinear multinominal logit model
Rosmalen, Joost van
;
Herk, Hester van
;
Groenen, Patrick …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10003947453
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