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isPartOf:"Journal of marketing research : JMR"
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Marktforschung
Bayes-Statistik
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8
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Lenk, Peter J.
2
Ainslie, Andrew
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Albuquerque, Paulo
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Bronnenberg, Bart J.
1
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Beiträge zur betriebswirtschaftlichen Forschung
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Datamining und computational finance : Ergebnisse des 7. Karsruher Ökonometrie-Workshops
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European journal of operational research : EJOR
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Fundamentals of marketing research ; Vol. 6
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Information systems research : ISR
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International journal of hospitality management
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Simon Business School working paper
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Wiley series in probability and statistics
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ECONIS (ZBW)
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1
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
2
Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett
;
Ainslie, Andrew
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 518-531
Persistent link: https://www.econbiz.de/10009161355
Saved in:
3
Mapping online consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10008858654
Saved in:
4
Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
Saved in:
5
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
6
Learning from a service guarantee quasi experiment
Chen, Xinlei
;
John, George
;
Hays, Julie M.
;
Hill, Arthur V.
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 584-596
Persistent link: https://www.econbiz.de/10003896183
Saved in:
7
The value of informative priors in Bayesian inference with sparse data
Lenk, Peter J.
;
Orme, Bryan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 832-845
Persistent link: https://www.econbiz.de/10003927148
Saved in:
8
An integrated model of discrete choice and response time
Otter, Thomas
;
Allenby, Greg M.
;
Zandt, Trish van
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
Saved in:
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