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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of electronic business : IJEB"
~subject:"Internet marketing"
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Internet marketing
Brand loyalty
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Online-Marketing
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Brunetti, Federico
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Carvalho, Amélia
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Confente, Ilenia
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Fernandes, Teresa
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Nezafati, Navid
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Sarhangi, Nima Hassanzadeh
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Sánchez-Casado, Noelia
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Journal of marketing theory and practice
International journal of electronic business : IJEB
Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
5
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Cogent business & management
3
Journal of marketing analytics : JMA
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Global business review
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing management : MM
2
The IUP journal of brand management : IJBRM
2
AI impacts in digital consumer behavior
1
Administrative Sciences : open access journal
1
Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
1
African journal of business & economic research : AJBER
1
Asia-Pacific journal of business administration
1
Business horizons
1
Computer-mediated marketing strategies : social media and online brand communities
1
Critical explorations
1
Emerging Markets Journal : EMAJ
1
Future Business Journal
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of applied business and economic research
1
International journal of business
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of consumer marketing
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Measuring the influence of social commerce dimensions on Iranian customer brand loyalty
Sarhangi, Nima Hassanzadeh
;
Nezafati, Navid
;
Zomorodi, …
- In:
International journal of electronic business : IJEB
18
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014309235
Saved in:
2
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
3
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
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