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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Emotion"
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
4
International journal of hospitality management
3
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Brands and brand management : contemporary research perspectives
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Cases on branding strategies and product development : successes and pitfalls
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Corporate governance : international journal of business in society
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Exploring the rise of fandom in contemporary consumer culture
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Foundations of Management : the journal of Warsaw University of Technology
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Future Business Journal
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of technology marketing : IJTMkt
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Journal of Islamic marketing
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Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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1
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
Saved in:
3
Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.
;
Reynolds, Kristy E.
;
Franke, George R.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10009729478
Saved in:
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