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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Pricing strategy"
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Pricing strategy
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Journal of marketing theory and practice
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Innovation in pricing : contemporary theories and best practices
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Delegation of pricing authority to the sales force : an agency-theoretic perspective of its determinants and impact on performance/ Heiko Frenzen; Ann-Kristin Hansen; Manfred Kraff...
Frenzen, Heiko
;
Hansen, Ann-Kristin
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10003960762
Saved in:
2
Steering sales reps through cost information : an investigation into the the black box of cognitive references and negotiation behavior
Wilken, Robert
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003960769
Saved in:
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