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isPartOf:"Journal of marketing theory and practice"
~subject:"Customer retention"
~subject:"Internet marketing"
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Journal of marketing theory and practice
Customer engagement : contemporary issues and challenges
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Exploring the rise of fandom in contemporary consumer culture
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Asia Pacific journal of marketing and logistics
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AI impacts in digital consumer behavior
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Administrative Sciences : open access journal
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Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
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African journal of business & economic research : AJBER
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African journal of business and economic research : AJBER
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Business horizons
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Future Business Journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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2
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
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