//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Brand loyalty
5
Markentreue
5
Consumer behaviour
2
Emotion
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
USA
2
United States
2
Brand
1
Customer retention
1
Italien
1
Italy
1
Kundenbindung
1
Markenartikel
1
Materialism
1
Materialismus
1
Measurement
1
Meinung
1
Messung
1
Opinion
1
Portugal
1
Social web
1
Spain
1
Spanien
1
Structural equation model
1
Strukturgleichungsmodell
1
USA (Mid-Atlantic)
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brunetti, Federico
1
Confente, Ilenia
1
Sánchez-Casado, Noelia
1
Tomaseti-Solano, Eva
1
Published in...
All
Journal of marketing theory and practice
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Journal of global marketing
3
Journal of promotion management : innovations in planning and applied research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Computer-mediated marketing strategies : social media and online brand communities
2
Critical explorations
2
Global business review
2
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Management decision : MD
2
Pakistan journal of commerce and social sciences
2
Strategic customer relationship management in the age of social media
2
Administrative Sciences : open access journal
1
Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
1
Advertising in new formats and media : current research and implications for marketers
1
Asia-Pacific journal of business administration
1
Business horizons
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Consumer behavior review : CBR
1
Creativity and innovation management
1
Customer engagement : contemporary issues and challenges
1
Digital and social media marketing and advertising collection
1
Emerging Markets Journal : EMAJ
1
Future Business Journal
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->