//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Brand loyalty
5
Markentreue
5
Consumer behaviour
2
Emotion
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
USA
2
United States
2
Brand
1
Customer retention
1
Italien
1
Italy
1
Kundenbindung
1
Markenartikel
1
Materialism
1
Materialismus
1
Measurement
1
Meinung
1
Messung
1
Opinion
1
Portugal
1
Social Web
1
Social web
1
Spain
1
Spanien
1
Structural equation model
1
Strukturgleichungsmodell
1
USA (Mid-Atlantic)
1
Viral marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Carvalho, Amélia
1
Fernandes, Teresa
1
Published in...
All
Journal of marketing theory and practice
Journal of marketing communications
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Business horizons
1
Critical explorations
1
International journal of business and economics
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Strategic customer relationship management in the age of social media
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->