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isPartOf:"Journal of promotion management : JPM"
~accessRights:"restricted"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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3
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choice based conjoint analysis
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Journal of promotion management : JPM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
27
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
SpringerLink / Bücher
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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The Cornell hospitality quarterly
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International journal of production economics
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Journal of revenue and pricing management
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Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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Predicting trends and building strategies for consumer engagement in retail environments
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Psychology & marketing
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The international review of retail, distribution and consumer research
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
2
Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
3
Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
Saved in:
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