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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of hospitality management"
~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Kundenbindungsprogramm
26
Loyalty program
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Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Online retailing
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Online-Handel
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Perceived value
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Präferenztheorie
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Rabatt
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Theory of preferences
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discount
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local coupons
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Hwang, Yoo Hee
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Kim, Hae Ryong
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Kim, Namin
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Lee, Moonkyu
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Journal of promotion management : JPM
Asia Pacific journal of marketing and logistics
International journal of hospitality management
Administrative Sciences : open access journal
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Journal of air transport management
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Journal of business research : JBR
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Journal of travel and tourism marketing
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Theoretical economics letters
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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International journal of business and globalisation : IJBG
1
International journal of business innovation and research
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International journal of contemporary hospitality management
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International journal of electronic customer relationship management : IJECRM
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of management & enterprise development : IJMED
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International journal of retail & distribution management
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Journal of Asia Business Studies
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Journal of Islamic marketing : JIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing
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The TQM journal : the international review of organizational improvement
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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
2
The effect of service coupons on the consumer trade-offs between price and perceived quality
Kim, Namin
;
Lee, Moonkyu
;
Kim, Hae Ryong
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 59-76
Persistent link: https://www.econbiz.de/10003810653
Saved in:
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