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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Asian Academy of Management journal : AAMJ"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Customer satisfaction"
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Search: subject_exact:"Bonusprogramm"
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Customer satisfaction
Kundenbindungsprogramm
15
Loyalty program
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Consumer behaviour
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Beziehungsmarketing
7
Relationship marketing
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discount
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Aziz, Norzalita Abd.
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Bijmolt, Tammo H. A.
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Muhamad Azrin Nazri
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Nor Asiah Omar
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Vafainia, Saeid
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Journal of promotion management : JPM
Asian Academy of Management journal : AAMJ
Marketing letters : a journal of research in marketing
International journal of hospitality management
7
Journal of business research : JBR
6
Journal of retailing and consumer services
3
Tourism management : research, policies, practice
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Journal of business economics : JBE
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Journal of hospitality marketing & management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kundenmanagement & Electronic Commerce
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The journal of services marketing
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Administrative Sciences : open access journal
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Asia-Pacific journal of management research and innovation
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Australasian marketing journal
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Central European business review : CEBR
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Cornell hospitality quarterly : CQ
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Delovni zvezki / RCEF
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European journal of marketing
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European retail research
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Interdisciplinary management research XVI ; 1
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International journal of business and globalisation : IJBG
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International journal of business innovation and research
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International journal of business innovation and research : IJBIR
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
1
Inventi impact: service sector
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Issues of business and law
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Journal of Asia Business Studies
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Journal of Asian finance, economics and business : JAFEB
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Journal of financial services marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of organizational computing and electronic commerce
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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar
;
Aziz, Norzalita Abd.
;
Muhamad Azrin Nazri
- In:
Asian Academy of Management journal : AAMJ
16
(
2011
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
Saved in:
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