//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of promotion management : JPM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Fernsehwerbung
21
Television advertising
21
Advertising effects
13
Werbewirkung
13
Internet marketing
7
Online-Marketing
7
Advertising
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbung
6
Sport event
4
Sportveranstaltung
4
USA
4
United States
4
Fernsehen
3
Public relations
3
Sales promotion
3
Sportmarketing
3
Sports marketing
3
Television
3
Verkaufsförderung
3
Öffentlichkeitsarbeit
3
Auskunftspflicht
2
Brand management
2
Corporate disclosure
2
Disclosure regulation
2
Hörfunkwerbung
2
Markenführung
2
Marketing management
2
Media usage
2
Mediennutzung
2
Psychology of advertising
2
Radio advertising
2
Social Web
2
Social web
2
Unternehmenspublizität
2
Werbepsychologie
2
social media
2
television
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
De los Santos, Gilberto
1
Hong, Soonkwan
1
Wang, Alex
1
Wang, Yong Jian
1
Published in...
All
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
E-Business
1
Economic development : journal of the Institute of Economics, Skopje
1
Gabler Edition Wissenschaft
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of social entrepreneurship and innovation : IJSEI
1
Journal of advertising
1
Journal of advertising research
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
PhD series / Copenhagen Business School
1
Quantitative marketing and economics : QME
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
1
Routledge studies in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding over internet and TV advertising
Wang, Alex
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
Saved in:
2
The effective product placement : finding appropriate methods and contexts for higher brand salience
Hong, Soonkwan
;
Wang, Yong Jian
;
De los Santos, Gilberto
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10003810665
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->