//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of media business studies"
~subject:"Sport event"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sport event
Fernsehwerbung
19
Television advertising
19
Advertising effects
8
Werbewirkung
8
USA
6
United States
6
Advertising
3
Brand management
3
Consumer behaviour
3
Fernsehen
3
Internet marketing
3
Konsumentenverhalten
3
Markenführung
3
Online-Marketing
3
Sales promotion
3
Sportveranstaltung
3
Television
3
Verkaufsförderung
3
Werbung
3
Marketing management
2
Marketingmanagement
2
Media usage
2
Mediennutzung
2
Psychology of advertising
2
Sportmarketing
2
Sports marketing
2
Werbepsychologie
2
television commercials
2
2011
1
Advertising jingles
1
Advertising media
1
Armed forces
1
Army advertising
1
Auskunftspflicht
1
Ball game
1
Ballsport
1
Bewertung
1
Brand
1
Celebrity endorsement
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Aiyeku, Joseph F.
1
Alessandri, Susan Westcott
1
Fortunato, John A.
1
Smolianov, Peter
1
Published in...
All
Journal of promotion management : JPM
Journal of media business studies
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
International journal of sport finance
2
International journal of sport management and marketing : IJSMM
2
Advertising and violence : concepts and perspectives
1
Eurasian business review
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Stanford University Graduate School of Business Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
2
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
Saved in:
3
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->