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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Cigarette industry"
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Journal of promotion management : JPM
Journal of the Academy of Marketing Science
Working paper / National Bureau of Economic Research, Inc.
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
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