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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Erfahrungsgüter"
~subject:"Indien"
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Erfahrungsgüter
Indien
Kundenbindungsprogramm
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Loyalty program
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Consumer behaviour
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Konsumentenverhalten
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Rabatt
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Rebate
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Präferenztheorie
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discount
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local coupons
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1960-1976
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Ernährungspolitik
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Experience goods
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Lillard, Dean R.
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Journal of promotion management : JPM
Working paper / National Bureau of Economic Research, Inc.
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
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International journal of economics and business research : IJEBR
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
Saved in:
2
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
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