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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Indien"
~subject:"Rebate"
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Rebate
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Journal of promotion management : JPM
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
2
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
3
Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
Saved in:
4
A damage-revelation rationale for coupon remedies
Polinsky, Alan Mitchell
;
Rubinfeld, Daniel L.
-
2005
Persistent link: https://www.econbiz.de/10002735388
Saved in:
5
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
6
Remedies for price overcharges : the deadweight loos of coupons and discounts
Polinsky, Alan Mitchell
;
Rubinfeld, Daniel L.
-
2003
Persistent link: https://www.econbiz.de/10001858411
Saved in:
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