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isPartOf:"Journal of promotion management : JPM"
~person:"Baack, Daniel W."
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Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
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Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon
;
Baack, Daniel W.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010467280
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