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isPartOf:"Journal of promotion management : JPM"
~person:"Khairullah, Zahid Y."
~person:"Phau, Ian"
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Fernsehwerbung
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Television advertising
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Journal of promotion management : JPM
Journal of advertising research
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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2
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
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