//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"success determinants"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Path analysis"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
success determinants
Erfolgsfaktor
1
Film industry
1
Filmwirtschaft
1
Konsumentenverhalten
1
Success factor
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth
1
motion pictures
1
path analysis
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Große, Sebastian
1
Roschk, Holger
1
Published in...
All
Journal of promotion management : JPM
International journal of business information systems : IJBIS
1
International journal of happiness and development
1
International journal of hospitality management
1
International journal of managerial and financial accounting : IJMFA
1
Journal of business research : JBR
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->