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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Information systems research : ISR"
~subject:"United States"
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Mobile Business
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Mobile business
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Mobilkommunikation
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Konsumentenverhalten
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Mobile Anwendung
10
Mobile application
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Kundenbindungsprogramm
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econometrics
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Yancey, Scott
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Bacile, Todd J.
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Banerjee, Sy
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Banerjee, Syagnik
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Goldsmith, Ronald E.
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Ha, Young
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Im, Hyunjoo
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Li, Beibei
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McDowell, Danielle
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information systems research : ISR
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of payments strategy & systems
4
Journal of organizational computing and electronic commerce
3
Journal of retailing and consumer services
3
Electronic commerce research
2
Faculty & research / Insead : working paper series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems and e-business management : ISeB
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
The journal of corporate accounting & finance
2
Always learning
1
Business horizons
1
Cogent business & management
1
Contemporary research in e-marketing ; 1
1
Cross-cultural buyer behavior
1
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
1
ERIM report series research in management
1
Global mobile commerce : strategies, implementation, and case studies
1
IESE Business School Working Paper
1
Informatics and management : selected topics
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of information technology and management : IJITM
1
International journal of innovation and technology management
1
International journal of market research
1
International journal of retail & distribution management
1
International studies of management and organization
1
Inventi impact: service sector
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of financial services marketing : JFSM
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1
Copycats vs. original mobile apps : a machine learning copycat-detection method and empirical analysis
Wang, Quan
;
Li, Beibei
;
Singh, Param Vir
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 273-291
Persistent link: https://www.econbiz.de/10011880189
Saved in:
2
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
3
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
4
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
5
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
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