//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Social networking sites"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social networking sites
Viral marketing
63
Virales Marketing
63
Social Web
40
Social web
40
Consumer behaviour
39
Konsumentenverhalten
39
Internet marketing
31
Online-Marketing
31
Online retailing
12
Online-Handel
12
Advertising effects
10
Brand management
10
Markenführung
10
Werbewirkung
10
Advertising
8
Internet
8
Werbung
8
Word-of-mouth marketing
8
Brand
7
Brand image
7
Markenartikel
7
Markenimage
7
Personalization
6
Personalisierung
5
Beziehungsmarketing
4
Digital media
4
Digitale Medien
4
Relationship marketing
4
Social media marketing
4
Social network
4
Soziales Netzwerk
4
Confidence
3
Data Mining
3
Data mining
3
E-commerce
3
Electronic Commerce
3
Electronic word-of-mouth
3
Kaufentscheidung
3
Mobile Marketing
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Altobello, Suzanne A.
1
Barzoki, Ali Shaemi
1
Coker, Kesha K.
1
Esfidani, Mohammad Rahim
1
Gong, Wen
1
Kaur, Balpreet
1
Li, Zhan G.
1
Mortazavi, Marjan
1
Paul, Justin
1
Pinho, José Carlos
1
Sharma, Rishi R.
1
Soares, Ana Maria
1
Stump, Rodney L.
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Business horizons
1
Electronic markets : the international journal on networked business
1
Future Business Journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Service business
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
2
The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
Saved in:
3
Global use and access of social networking web sites : a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Saved in:
4
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan
;
Esfidani, Mohammad Rahim
;
Barzoki, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Saved in:
5
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->