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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Yancey, Scott"
~subject:"Mobile Business"
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Kundenbindungsprogramm
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Consumer behaviour
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Direktmarketing
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Fast Food
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Yancey, Scott
Banerjee, Syagnik
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Ha, Young
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Moorthi, Y. L. R.
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Poddar, Amit
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Rodriguez, Michael
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
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2
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
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