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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Customer engagement"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
3
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Digital Business in Africa : Social Media and Related Technologies
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Insights, innovation, and analytics for optimal customer engagement
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International journal of contemporary hospitality management
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International journal of hospitality management
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International journal of retail and distribution management
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International marketing review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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Management decision : MD
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Marketing intelligence & planning
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New perspectives on critical marketing and consumer society
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Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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The service industries journal
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Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
2
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
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