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isPartOf:"Journal of retailing"
~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Congruency principle"
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Journal of retailing
Marketing letters : a journal of research in marketing
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Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
; …
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
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