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isPartOf:"Journal of retailing"
~isPartOf:"Journal of management analytics"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising music
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Werbemusik
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1
Brand
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Journal of retailing
Journal of management analytics
Marketing letters : a journal of research in marketing
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
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Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of international consumer marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
2
The role of pleasant music in servicescapes: a test of the dual model of environmental perception
Morin, Sylvie
;
Dubé, Laurette
;
Chebat, Jean-Charles
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003438292
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