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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing"
~person:"Grewal, Chruv"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
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