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isPartOf:"Journal of retailing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
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Brand management
Sales promotion
62
Verkaufsförderung
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Consumer behaviour
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Konsumentenverhalten
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Preismanagement
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Pricing strategy
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Einzelhandel
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Retail trade
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Rabatt
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Store design
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Operations Research
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Food retailing
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Relationship marketing
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Capizzani, Mario
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González, Jorge
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Kim, Claire Heeryung
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Journal of retailing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Journal of marketing research : JMR
4
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
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The journal of consumer marketing
2
A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business review
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Global journal of business management : GJBM
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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INSEAD Working Paper
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Innovative Markenführung und -implementierung
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Integrated marketing communication
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research : IJBIR
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of intelligent enterprise
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International journal of organizational analysis
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Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
3
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
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