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isPartOf:"Journal of retailing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~isPartOf:"SpringerLink / Bücher"
~person:"Köhler, Clemens F."
~subject:"Brand image"
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Journal of retailing
Marketing-mix strategies - product strategy and promotion strategy
SpringerLink / Bücher
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Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
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