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isPartOf:"Journal of retailing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~subject:"Brand image"
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Brand image
Sales promotion
49
Verkaufsförderung
49
Consumer behaviour
25
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25
Preismanagement
16
Pricing strategy
16
Einzelhandel
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Retail trade
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Markenführung
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Dellaert, Benedict G. C.
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Freling, Tracy H.
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Journal of retailing
Marketing-mix strategies - product strategy and promotion strategy
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
International journal of business excellence
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of promotion management : JPM
2
Academia : revista Latinoamericana de administración
1
CUDARE working paper series
1
Global business review
1
Information systems research : ISR
1
International journal of business innovation and research : IJBIR
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of intelligent enterprise
1
International journal of organizational analysis
1
International journal of sport management and marketing : IJSMM
1
Inventi impact: retailing & consumer services
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Research
1
Service business
1
Sport, Business and Management : an international journal ; SBM
1
SpringerLink / Bücher
1
The IUP journal of marketing management : IJMM
1
The Sage handbook of advertising
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
The changing roles of advertising : [extended versions …
,
(pp. 87-102)
.
2013
Persistent link: https://www.econbiz.de/10009773049
Saved in:
2
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
3
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
4
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
Saved in:
5
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
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