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isPartOf:"Journal of retailing"
~person:"Block, Lauren G."
~person:"Campo, Katia"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Consumer behaviour
2
Preismanagement
2
Pricing strategy
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Sales promotion
2
Verkaufsförderung
2
Advertising effects
1
Cross-channel promotion effects
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Distribution channel
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Einzelhandel
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Food retailing
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Food trade
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Multi-channel grocery shopping
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Number psychology
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Phonetics
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Price promotions
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Pricing
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Promotion effectiveness
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Promotions
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Retail trade
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Vertriebsweg
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Block, Lauren G.
Campo, Katia
Breugelmans, Els
3
Nordfält, Jens
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Arnold, Mark J.
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Aydinli, Aylin
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Aydınoğlu, Nilüfer Z.
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Bagchi, Rajesh
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Bertini, Marco
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Burke, Raymond R.
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Cai, Jane Zhen
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Capizzani, Mario
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Carver, James R.
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Chen, Ming
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Choi, Sunhee
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Cooper, Nora
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Dass, Mayukh
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Davis, Derick F.
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DeRoos, Nicolas
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Dellaert, Benedict G. C.
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Dillard, Annemarie
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Dost, Florian
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Kim, Claire Heeryung
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Koo, Jieun
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Krishna, Aradhna
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Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
2
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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