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isPartOf:"Journal of retailing"
~person:"Zidda, Pietro"
~subject:"Beziehungsmarketing"
~subject:"Bio-Lebensmittel"
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Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market
Demoulin, Nathalie T. M.
;
Zidda, Pietro
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003892383
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