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isPartOf:"Journal of retailing"
~subject:"Brand extension"
~subject:"Markenführung"
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Journal of retailing
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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ERIM report series research in management
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Asia Pacific journal of marketing and logistics
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Harvard-Business-Manager : das Wissen der Besten
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International journal of production economics
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing letters : a journal of research in marketing
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
3
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
Saved in:
4
The impact of brand delisting on store switching and brand switching intentions
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003782186
Saved in:
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