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isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Distribution channel"
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Journal of retailing
Asia Pacific journal of marketing and logistics
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Coopetition : winning strategies for the 21st century
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Journal of marketing research : JMR
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing letters : a journal of research in marketing
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
The impact of category captainship on the breadth and appeal of a retailer's assortment
Kurtuluş, Mümin
;
Ülkü, Sezer
;
Dotson, Jeffrey P.
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10010408217
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