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isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Werbewirkung"
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Brand image
Werbewirkung
Sales promotion
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Preismanagement
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Pricing strategy
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Journal of retailing
Journal of business research : JBR
11
Journal of promotion management : JPM
10
Journal of marketing research : JMR
8
Journal of retailing and consumer services
7
Journal of promotion management : innovations in planning and applied research
6
International journal of economic issues : IJEI
5
Journal of marketing communications
5
Gabler Edition Wissenschaft
4
Psychology & marketing
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European journal of marketing : EJM
3
Information systems research : ISR
3
Journal of advertising research
3
The journal of consumer marketing
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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European journal of marketing
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Global business review
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International economics & finance journal : (IEFJ)
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International journal of business excellence
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International journal of electronic marketing and retailing : IJEMR
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Journal of Asian finance, economics and business : JAFEB
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Series: Management know-how / M
2
Service business
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The international review of retail, distribution and consumer research
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1
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
2
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
5
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
6
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
7
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
8
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
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