//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~subject:"Markenführung"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Markenimage
Sales promotion
46
Verkaufsförderung
46
Consumer behaviour
23
Konsumentenverhalten
23
Preismanagement
16
Pricing strategy
16
Einzelhandel
11
Retail trade
11
Einzelhandelspreis
10
Retail price
10
Rabatt
7
Rebate
7
USA
5
United States
5
Advertising effects
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Store design
4
Werbewirkung
4
Advertising
3
Brand image
3
Brand management
3
Category Management
3
Category management
3
Distribution channel
3
Kundenbindungsprogramm
3
Loyalty program
3
Price promotions
3
Pricing
3
Promotions
3
Theorie
3
Theory
3
Vertriebsweg
3
Werbung
3
Beziehungsmarketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Breugelmans, Els
1
Capizzani, Mario
1
Dellaert, Benedict G. C.
1
González, Jorge
1
Han, Eunjoo
1
Kachersky, Luke
1
Kim, Claire Heeryung
1
Köhler, Clemens F.
1
Osuna, Ignacio
1
Palmeira, Maricio M.
1
Ruyter, Ko de
1
Sigué, Simon Pierre
1
Thomas, Dominic
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of retailing and consumer services
8
Journal of marketing research : JMR
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
5
Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
International journal of business excellence
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
The journal of applied business research
2
The journal of consumer marketing
2
A reader in marketing communications
1
Academia : revista Latinoamericana de administración
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
INSEAD Working Paper
1
Information systems research : ISR
1
Innovative Markenführung und -implementierung
1
Integrated marketing communication
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
3
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
4
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
5
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
6
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->