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isPartOf:"Journal of retailing"
~subject:"Markenführung"
~subject:"Werbung"
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Markenführung
Werbung
Sales promotion
46
Verkaufsförderung
46
Consumer behaviour
23
Konsumentenverhalten
23
Preismanagement
16
Pricing strategy
16
Einzelhandel
11
Retail trade
11
Einzelhandelspreis
10
Retail price
10
Rabatt
7
Rebate
7
USA
5
United States
5
Advertising effects
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Store design
4
Werbewirkung
4
Advertising
3
Brand image
3
Brand management
3
Category Management
3
Category management
3
Distribution channel
3
Kundenbindungsprogramm
3
Loyalty program
3
Markenimage
3
Price promotions
3
Pricing
3
Promotions
3
Theorie
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Theory
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Vertriebsweg
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Beziehungsmarketing
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Capizzani, Mario
1
Choi, Sunhee
1
Dass, Mayukh
1
DeRoos, Nicolas
1
Duhan, Dale F.
1
González, Jorge
1
Han, Eunjoo
1
Kim, Claire Heeryung
1
Li, Wenjing
1
Lu, Qiang
1
Mead, James A.
1
Osuna, Ignacio
1
Palmeira, Maricio M.
1
Richerson, Rob
1
Singh, Sonika
1
Thomas, Dominic
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Journal of retailing
Journal of retailing and consumer services
9
Journal of business research : JBR
8
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
8
International journal of economic issues : IJEI
5
Journal of marketing communications
5
Journal of marketing research : JMR
5
European journal of marketing : EJM
3
Journal of marketing
3
The international review of retail, distribution and consumer research
3
American journal of agricultural economics
2
European research studies
2
Global business review
2
Global journal of business management : GJBM
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing : JIMA
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
The McGraw-Hill/Irwin series in marketing
2
The journal of consumer marketing
2
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
2
A reader in marketing communications
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Autohaus
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
3
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
4
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
5
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
6
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
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