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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Corporate social responsibility and environmental management"
~isPartOf:"Family business review : journal of the Family Firm Institute"
~subject:"Markenführung"
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Journal of retailing and consumer services
Corporate social responsibility and environmental management
Family business review : journal of the Family Firm Institute
The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
13
The journal of product & brand management
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European journal of marketing : EJM
11
International studies of management and organization
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Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
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The journal of business & industrial marketing
3
The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marken- und Produktmanagement
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Qualitative market research : an international journal
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Scandinavian journal of management
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Springer Gabler Research
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Sustainable Marketing Management : Grundlagen und Cases
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The IUP journal of brand management : IJBRM
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Trademarks, brands, and competitiveness
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The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
2
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
3
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
4
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
5
Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.
;
Raynard, Mia
- In:
Family business review : journal of the Family Firm …
24
(
2011
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
Saved in:
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