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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Family business review : journal of the Family Firm Institute"
~person:"Beck, Susanne"
~subject:"Handelsmarketing"
~subject:"Markenführung"
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Journal of retailing and consumer services
Family business review : journal of the Family Firm Institute
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Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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