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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Kelly, Louise"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
1
Brand management
1
Brand value
1
Commitment
1
Confidence
1
Consumer behaviour
1
Customer satisfaction
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
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Goal attainment
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Hope
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Konsumentenverhalten
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Kundenzufriedenheit
1
Markenführung
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Markenimage
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Online retail
1
Online retailing
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Online-Handel
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Satisfaction
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Trust
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Vertrauen
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Journal of retailing and consumer services
Gabler Edition Wissenschaft
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
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