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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Mobile business"
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Search: subject_exact:"Kundenbindungsinstrument"
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Mobile business
Kundenbindungsprogramm
47
Loyalty program
47
Consumer behaviour
36
Konsumentenverhalten
36
Beziehungsmarketing
22
Relationship marketing
22
Einzelhandel
11
Retail trade
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Food retailing
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United States
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Mobile communications
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Preismanagement
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Kundenzufriedenheit
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Mobile coupons
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Ha, Young
3
Im, Hyunjoo
3
Yancey, Scott
2
Bacile, Todd J.
1
Banerjee, Sy
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Banerjee, Syagnik
1
Chen, Xudong
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Goldsmith, Ronald E.
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Hudon, Tristan
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Kim, Hee Jin
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Ladhari, Riadh
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Li, Gang
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Luo, Meiling
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McDowell, Danielle
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Poddar, Amit
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Song, Hayeon
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1
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Journal of retailing and consumer services
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information systems research : ISR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Cases on SMEs and open innovation : applications and investigations
1
Electronic commerce research and applications
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
International journal of Indian culture and business management : IJICBM
1
International journal of business information systems : IJBIS
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of management & enterprise development : IJMED
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of global marketing
1
Journal of payments strategy & systems
1
Journal of the Academy of Marketing Science
1
Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
10
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1
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
2
The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh
;
Hudon, Tristan
;
Massa, Elodie
;
Souiden, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
Saved in:
3
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
4
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
5
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
6
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
7
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
8
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
9
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
10
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
Saved in:
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