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isPartOf:"Journal of retailing and consumer services"
~person:"Cardoso, Margarida"
~person:"Soopramanien, Didier"
~subject:"Insurance marketing"
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The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
Soopramanien, Didier
;
Juan, Liu Hong
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 306-312
Persistent link: https://www.econbiz.de/10003989695
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