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isPartOf:"Journal of retailing and consumer services"
~person:"Elorz, Margarita"
~person:"Ewing, Michael"
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Bayes-Statistik
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Bayesian estimation
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Beziehungsmarketing
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Customer heterogeneity
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Discount coupons
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Einzelhandel
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Food retailing
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Elorz, Margarita
Ewing, Michael
Jin, Hyun Seung
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
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2
The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica
;
Elorz, Margarita
;
Múgica, José Miguel
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
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