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isPartOf:"Journal of retailing and consumer services"
~subject:"Mobile business"
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Kundenbindungsprogramm
42
Loyalty program
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Consumer behaviour
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22
Relationship marketing
22
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Chen, Xudong
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Ha, Young
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Hudon, Tristan
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Im, Hyunjoo
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Li, Gang
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Luo, Meiling
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Journal of retailing and consumer services
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Information systems research : ISR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Cases on SMEs and open innovation : applications and investigations
1
Electronic commerce research and applications
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of management & enterprise development : IJMED
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International journal of retail & distribution management
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Journal of advertising research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of payments strategy & systems
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
5
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1
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
2
The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh
;
Hudon, Tristan
;
Massa, Elodie
;
Souiden, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
Saved in:
3
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
4
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
5
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
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