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isPartOf:"Journal of revenue and pricing management"
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Konsumentenverhalten
Customer value
26
Kundenwert
26
Beziehungsmarketing
13
Relationship marketing
13
Betriebliche Wertschöpfung
10
Value creation
10
Preismanagement
8
Pricing strategy
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Consumer behaviour
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Revenue management
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Revenue-Management
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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revenue management
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Campbell, Colin L.
1
Ferguson, Sarah Lord
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Ford, Robert C.
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Fudurić, Morana
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Ho, Jeannette
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Kimes, Sheryl E.
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Lai, Puqing
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Malthouse, Edward C.
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Journal of revenue and pricing management
Business horizons
Journal of retailing and consumer services
36
Journal of business research : JBR
32
International journal of hospitality management
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of product & brand management
10
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
6
Journal of service management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of customer behaviour
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of marketing research : JMR
5
Journal of service research : JSR
5
Journal of the Academy of Marketing Science
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
The journal of services marketing
5
The service industries journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
Journal of business economics and management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of strategic marketing
4
Journal of vacation marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Service business
4
The journal of business & industrial marketing
4
Australasian marketing journal
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ECONIS (ZBW)
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1
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
2
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
Saved in:
3
Revenue management in luxury hotels
Kimes, Sheryl E.
;
Ho, Jeannette
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 291-295
Persistent link: https://www.econbiz.de/10011922690
Saved in:
4
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
5
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
6
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
7
Utilizing the access value of customers
Lai, Puqing
- In:
Business horizons
57
(
2014
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10010243467
Saved in:
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