//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing management : MM"
~subject:"Cognition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Brand extension
15
Markentransfer
15
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
8
Markenimage
8
Brand management
4
Markenführung
4
Bewertung
2
Brand
2
Evaluation
2
Markenartikel
2
USA
2
United States
2
Advertising effects
1
Beziehungsmarketing
1
Canada
1
Community
1
Competitive strategy
1
Cross-cultural management
1
Cultural identity
1
Customer satisfaction
1
Designation of origin
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Gemeinschaft
1
Herkunftsbezeichnung
1
Interkulturelles Management
1
International marketing
1
Internationales Marketing
1
Kanada
1
Kognition
1
Kulturelle Identität
1
Kundenzufriedenheit
1
Luxury goods
1
Luxusgüter
1
Market research
1
Marketing cooperation
1
Marketingkooperation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Sharma, Narendra K.
1
Srivastava, Kavita
1
Published in...
All
Journal of service research : JSR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing management : MM
Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 652-675
Persistent link: https://www.econbiz.de/10009558871
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->