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isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenartikel"
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Journal of service research : JSR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing management : MM
The journal of brand management : an international journal
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Brand management ; Vol. 3
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Discussion paper series / Department of Economics, Columbia University
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International journal of Indian culture and business management
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Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
2
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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