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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Journal of marketing management : MM"
~subject:"USA"
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Search: subject_exact:"Sponsoring"
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Bennett, Gregg
2
Cornwell, T. Bettina
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1
Cunningham, Stephanie
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Ferreira, Mauricio
1
Filo, Kevin
1
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Ghosh, Chinmoy
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Hall, Todd K.
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Journal of sport management : the official journal of the North American Society of Sport Management
Journal of marketing management : MM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
International journal of sport management and marketing : IJSMM
7
International journal of sports marketing & sponsorship
6
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Academy of Management journal : AMJ
2
Corporate brand and corporate reputation
2
Harvard business review : HBR
2
Journal of sports economics
2
Working paper / National Bureau of Economic Research, Inc.
2
American economic journal : a journal of the American Economic Association
1
Applied financial economics letters
1
Business history review
1
CUDARE working paper series
1
Culture and economic life
1
Decision support systems : DSS ; the international journal
1
Discussion paper series / Stanford Institute for Economic Policy Research
1
Eastern economic journal
1
Economics of innovation and new technology
1
Edition Sigma
1
Enterprise & society : the international journal of business history
1
Global business and organizational excellence : a review of research & best practices
1
HWR Berlin Forschung
1
HWR Berlin Forschung : eine Veröffentlichung der Hochschule für Wirtschaft und Recht Berlin
1
Harvard-Business-Manager : das Wissen der Besten
1
IEA readings
1
Industrial relations : a journal of economy & society
1
Intellectual property and entrepreneurship
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of arts management
1
International journal of hospitality management
1
International journal of services and operations management
1
International journal of sport finance
1
Journal of agricultural & food industrial organization
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of cultural economics
1
Journal of current issues and research in advertising : JCIRA
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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ECONIS (ZBW)
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1
Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina
;
Kwak, Dae Hee
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
Saved in:
2
Corporate renaming of stadiums, team identification, and threat to distinctiveness
Reysen, Stephen
;
Snider, Jamie S.
;
Branscombe, Nyla R.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
4
,
pp. 350-357
Persistent link: https://www.econbiz.de/10009581475
Saved in:
3
A social network perspective on sport management : the effect of network embeddedness on the commercial performance of sport organizations
Pieters, Michiel
;
Knoben, Joris
;
Pouwels, Maurice
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 433-444
Persistent link: https://www.econbiz.de/10009678902
Saved in:
4
Should they play? : market value of corporate partnerships with professional sport leagues
Lei, Shi
;
Ghosh, Chinmoy
;
Srinivasan, Han
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 702-743
Persistent link: https://www.econbiz.de/10008825837
Saved in:
5
The antecedents and outcomes of attachment and sponsor image within charity sport events
Filo, Kevin
;
Funk, Daniel C.
;
O'Brian, Danny
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 623-648
Persistent link: https://www.econbiz.de/10008825840
Saved in:
6
Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
7
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
8
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
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