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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Biscaia, Rui"
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Biscaia, Rui
Funk, Daniel C.
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sports marketing & sponsorship
4
European Sport management quarterly : ESMQ
3
Exploring the rise of fandom in contemporary consumer culture
1
Journal of consumer behaviour
1
Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
2
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
3
Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
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