//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Ireland, Michael"
~person:"Janney, Jay J."
~subject:"Sponsoring"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Berufssport"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Consumer behaviour
2
Football
2
Fußball
2
Konsumentenverhalten
2
Professional sports
2
Profisport
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Alcohol consumption
1
Alkoholkonsum
1
Ankündigungseffekt
1
Announcement effect
1
Athletes
1
Brand image
1
Börsenkurs
1
Ereignisstudie
1
Event study
1
Großbritannien
1
Higher education institution
1
Hochschule
1
Markenimage
1
Share price
1
Sport
1
Sport event
1
Sportler
1
Sports
1
Sportveranstaltung
1
United Kingdom
1
athlete perceptions
1
brand awareness
1
consumption
1
event studies
1
fan identification
1
public policy
1
shirt/kit sponsorship
1
sport sponsorship
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ireland, Michael
Janney, Jay J.
Biscaia, Rui
3
Bouchet, Adrien
2
Doellman, Thomas W.
2
Walkup, Brian R.
2
Agyemang, Kwame
1
Alexandris, Kostas
1
Alpert, Frank
1
Arai, Akiko
1
Branscombe, Nyla R.
1
Breuer, Christoph
1
Cakmak, Erdinc
1
Chavanat, Nicolas
1
Chen, P. Monica
1
Correia, Abel
1
Ferrand, Alain
1
Ghosh, Chinmoy
1
Gray, Dianna P.
1
Havard, Cody T.
1
Herold, Elisa
1
Heslop, Louise A.
1
Inoue, Yuhei
1
Jin, Hyun Seung
1
Kelly, Sarah J.
1
Kelly, Sarah Jane
1
Kunkel, Thilo
1
Kwak, Dae Hee
1
Lei, Shi
1
Mahar, Chris
1
Mangan, John E.
1
Maroco, João
1
Martinent, Guillaume
1
Martinez, Richard J.
1
Nadeau, John
1
O'Reilly, Norm
1
Pontes, Nicolas
1
Pontes, Vivian
1
Pradhan, Sean
1
Reysen, Stephen
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
2
The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane
;
Ireland, Michael
;
Alpert, Frank
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->